OKRP 2022

Visual identity exploration and graphic design for Burger King's massively viral "You Rule" campaign launch. 
To launch BK’s “You Rule” campaign, we explored new ways to push Burger King's existing  retro branding into this new context. We developed, designed and brought in new brand elements including stripes, stylized supers, and "guilded" flourishes. 

Early Stripe Exploration

Stripe shapes/movement

Stripe/product interaction